Helping Mobigo Scale from TikTok Hustle to Full-Fledged eCommerce

How we turned manual DMs into a shopping system.

Backstory →

Where it all began

Mobigo started as a rapidly growing smartphone retailer in Bizerte, Tunisia, leveraging TikTok to connect with an enthusiastic young audience. Despite their digital success, Mobigo’s sales were primarily offline, coordinated manually through DMs, calls, and informal channels.

As Mobigo’s popularity soared, operational bottlenecks quickly emerged—manual order handling became overwhelming, tracking inventory became challenging, and the customer experience risked falling short of expectations.

Realizing these limitations, Mobigo recognized the urgent need for a scalable, structured digital solution that could handle their growth seamlessly—transforming their buzzing social media presence into a powerful eCommerce operation.

Mobigo storefront in Bizerte, Tunisia

Mobigo.tn location

The shift →

What we did about It

We started by zeroing in on Mobigo’s biggest needs: efficiency, reliability, and simplicity—for both the team and their customers.

Bilal wasn’t looking for just another attractive website. He needed a practical tool to streamline operations, minimize stress, and effortlessly serve a rapidly growing customer base.

To deliver exactly that, we built a robust yet intuitive system tailored specifically to Mobigo’s pace.

I handled the technical groundwork, ensuring every detail behind the scenes was optimized for speed and dependability. Meanwhile, Mariem crafted a clean, user-friendly interface designed to make shopping at Mobigo easy and enjoyable.

Mobigo.tn operational web server

The shift →

What we did about It

We started by zeroing in on Mobigo’s biggest needs: efficiency, reliability, and simplicity—for both the team and their customers.

Bilal wasn’t looking for just another attractive website. He needed a practical tool to streamline operations, minimize stress, and effortlessly serve a rapidly growing customer base.

To deliver exactly that, we built a robust yet intuitive system tailored specifically to Mobigo’s pace.

I handled the technical groundwork, ensuring every detail behind the scenes was optimized for speed and dependability. Meanwhile, Mariem crafted a clean, user-friendly interface designed to make shopping at Mobigo easy and enjoyable.

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